This new year commences with glimmers of hope for safety and eventual normalcy. Thanks to the vaccine, we dare to envision students returning to classrooms, venturing outside without fearing for our health, hugging family and friends, and celebrating holidays and birthdays in person. Our next normal may be new, but it will feel significantly better than the last 10 months.
Everyone’s yardstick for measuring “better” will vary greatly. Some of us have taken much harder hits than others during this pandemic—from merely inconvenienced to devastated. What about our charities? How are they faring?
Last December, Bruce MacDonald, President and CEO of Imagine Canada, said charities faced a perfect storm of rising demand and falling revenue. Fewer people planned to give, and 40% planned to give less.
Whether we are recipients or donors, charities continue to have a profound effect on our lives, communities, cities, provinces and country. The truth is, we need charities as much as they need us, and they urgently need our help.
Abundant opportunities exist for us to explore creative ways to extend our support, and generosity to the causes in such great need. Charities, the backbone of society, rely on our generosity. And our generosity offers numerous benefits—to us and to them.
As you reflect on and turn your attention to positive change in the year ahead, how will your generosity plan pivot? Where are the needs in your community, and how can you help? While the uncertainty of the pandemic may likely continue a while longer, there’s no better time for exploring creative ways to extend our support and generosity because your generosity changes everything™.
So, in our first e-news of the year, we offer you inspiring examples of the different ways people give and the mutual benefits of generosity.
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