This new year commences with glimmers of hope for safety and eventual normalcy. Thanks to the vaccine, we dare to envision students returning to classrooms, venturing outside without fearing for our health, hugging family and friends, and celebrating holidays and birthdays in person. Our next normal may be new, but it will feel significantly better than the last 10 months.

 

Everyone’s yardstick for measuring “better” will vary greatly. Some of us have taken much harder hits than others during this pandemic—from merely inconvenienced to devastated. What about our charities? How are they faring?

 

Last December, Bruce MacDonald, President and CEO of Imagine Canada, said charities faced a perfect storm of rising demand and falling revenue. Fewer people planned to give, and 40% planned to give less.

 

Whether we are recipients or donors, charities continue to have a profound effect on our lives, communities, cities, provinces and country. The truth is, we need charities as much as they need us, and they urgently need our help.

 

Abundant opportunities exist for us to explore creative ways to extend our support, and generosity to the causes in such great need. Charities, the backbone of society, rely on our generosity. And our generosity offers numerous benefits—to us and to them.

 

As you reflect on and turn your attention to positive change in the year ahead, how will your generosity plan pivot? Where are the needs in your community, and how can you help? While the uncertainty of the pandemic may likely continue a while longer, there’s no better time for exploring creative ways to extend our support and generosity because your generosity changes everything™.

 

So, in our first e-news of the year, we offer you inspiring examples of the different ways people give and the mutual benefits of generosity.

 

What is a Generosity Plan™?

A Generosity Plan™ simplifies the entire process of charitable giving, so you can focus on what matters most: the joy of living generously. 

 

This video explains what a Generosity Plan is, how it works, and how it supports your charitable giving now and beyond.

 

Homecoming

 

The love and hospitality of a small farming community in Saskatchewan will inspire you to reach out to your neighbours with the same spirit of generosity. 

 

Story by Darren Pries-Klassen, CEO

Read Here

No Fear - Just Philanthropy

 

Sally’s corporation was missing out on some significant tax benefits until her accountant suggested how philanthropy was an ideal solution.

 

 

Read More
Tip of the month

A Generosity Plan™ is a great alternate to a family foundation and a fun way for all family members to participate in giving together. Visit our website to read our Information Sheet entitled, “Abundance Canada vs. Private Foundation.”

Read Here

Speak with a Gift Planning Consultant

Your generosity matters. Speak with a gift planning consultant to learn all the ways you can support your favourite charities, while enjoying the tax advantages in your lifetime and beyond.

 

Visit abundance.ca or call 1.800.772.3257.

 

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